By comprehending and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the opportunities of winning a sale. In today's hectic business world, B2B business are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the unique difficu… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey describes the… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as other truths about contemporary B2B marketing. We talk about just how the buying trip is currently entirely fragmented as well as the manner in which area structure can aid marketers take back control of the exploration… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and other facts regarding modern-day B2B advertising and marketing. We go over how the acquiring journey is now entirely fragmented and the manner in which community structure can help marketers retake control of the exploration… Read More